Insights

So long, third-party cookies. You will not be missed, even by us advertisers.   While it’s true that the cookie-less world represents a curveball for the online marketing business, most ad agencies aren’t losing sleep over the issue, and you shouldn’t either. In the...

Automation is both the best and worst thing to ever happen to market. When applied appropriately, automatic algorithms find impossible patterns in absurd amounts of data. When abused, however, the technology can make for lazy and under-performing marketing....

If you have been advertising on Facebook for a while, you’ve probably noticed the targeting changes that hit in June of 2019. This was the result of the March 2019 discrimination settlement between Facebook and the National Fair Housing Alliance, the American Civil...

Maintenance--it's what keeps cars running, and what keeps businesses selling. In that regard, marketing is the same as machinery in that both could use a little upkeep from time to time. A quick check-up now and then will pay huge dividends for your business. It might...

“Opportunity” and the COVID crisis go together like peanut butter and . . . motor oil.  The harsh truth is that the sales and marketing game has changed in light of the epidemic, and is, in many ways, worse for wear.    But it’s always darkest before the dawn. So for...